Creating Forms the Right Way: The Key to a Successful Advent Calendar

Forms in Türchen Calendars: A Comprehensive Guide

Forms are an indispensable tool for gathering valuable data from interactive experiences like Türchen calendars. They help you collect participant data, legally acquire newsletter subscribers, and build lasting customer relationships.

In this article, you'll learn about the different types of forms, their uses, and how to set them up in your Türchen calendar.

1. What is a Form?

A form in Türchen is a digital tool designed to collect data from users. This can be as simple as entering an email address or involve more complex tasks such as gathering survey responses, opinions, or consent declarations.

2. Why Do You Need Forms in Türchen?

Forms have a variety of uses in Türchen calendars, for example:

  • Contests: Collect participant data to contact winners.
  • Newsletter sign-ups: Secure legally compliant consent for future marketing emails.
  • Surveys and feedback: Gather opinions and preferences from your customers.
  • Data collection: Build profiles of your participants for targeted engagement.

Forms are an integral part of the user experience and help enhance the interactivity of your calendar.

Learn exactly how to combine competitions with forms in this Video.

3. What types of forms are available in Türchen?

In Türchen, there are two types of forms:

a) Login Form

The login form is essential for collecting user data. It is combined with a double opt-in process to ensure legal compliance for consent.

  • Required fields: By default, the email address is requested. This can be extended to include fields like first or last name.
  • Advantage: Once logged in, participants do not need to re-enter their data as long as their browser data remains stored.

b) Other Forms

These are extensions of the login form and are used to collect additional data. For example, they can include free text fields for opinion polls or feedback.

4. How Do I Create a Form?

Setting up forms is simple when you follow the right steps. Here's a step-by-step guide:

a) Creating a Login Form – Collect Registration Information

  1. In the calendar menu, go to “Integration” → “Form” → “Login Form.”
  2. Click the edit icon to customize the fields.
  3. Define the data you want to collect:
    • Mandatory fields: Email address.
    • Optional fields: First name, last name, or custom fields.
  4. Save your changes. Done!
 

b) Creating Other Forms – Collect Additional Information

  1. Go to “Integration” → “Form” → “Other Forms.”
  2. Click on “+ Add” to create a new form and add specific fields (e.g., free text fields, checkboxes).
  3. Link the form to a Türchen:
    • Open the desired Türchen.
    • In the content editor, select the form block.
    • Assign the form you created.

c) Check Settings

  1. Add links to your privacy policy and terms of participation under “Integration” → “Links.”
  2. Test your calendar using the preview function to ensure everything works as intended.
 

5. Analyze Data

 

After participation, you can view and download the collected data:

  1. Go to “My Calendar” → “Interaction Results.”
  2. Here, you'll find the data organized by Türchen and participants.
  3. Download the results to further process them, such as selecting winners.

For a detailed guide on tracking and interaction results, check out this blog article.

6. Tips for Success

  • Data Minimization: Only request the information you truly need. This saves time and resources while enhancing the user experience.
  • Legal Compliance: Ensure your privacy policies and consents comply with legal requirements.
  • Test Runs: Use the preview function to check your calendar's functionality before it goes live.

Get started now with smart forms!

Forms are the heart of your Türchen calendar when it comes to collecting participant data and measuring the success of your campaigns. With proper planning and setup, you can create interactive experiences that not only bring joy but also provide valuable insights.

Make the most of the form editor's features to design your Türchen calendar as efficiently as possible. Best of luck!

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