How to plan the perfect online Advent calendar – creative, stress-free, unforgettable!
A digital Advent calendar offers the perfect opportunity to captivate your audience in a creative and emotional way. To ensure your calendar is a complete success, we have 7 valuable tips for you that will help you design your Advent calendar easily, quickly, and effectively. Get inspired and make your calendar the highlight of the Advent season!
1. Define your target audience: Who do you want to captivate?
Who should open your online Advent calendar?
Customers, employees, or business partners?
Each target group has different expectations. When you know your audience, you can create content that truly resonates. This way, your calendar will become a daily highlight!
2. Set goals: What do you want to achieve with your online Advent calendar?
What should your calendar achieve? Increased customer loyalty, higher brand awareness, or simply spreading joy? Your goals determine the direction and content of your calendar. Set clear and measurable goals – this way, you can better evaluate and optimize your calendar's success.
Inspiring examples show how calendars can be used for different objectives.
3. The right approach: Tone and style
How do you address your target audience? Casual and humorous or more professional? The right approach ensures that your calendar feels authentic and builds trust.
Align with your company's CI guidelines to ensure that tone and style are consistent.
4. Creative content: The heart of your calendar
Each door should offer a little surprise.
- Discounts
- Mini-games
- Contests
- Inspirational messages
- Videos
- Photos
- or, of course, combinations of different features
The content should bring joy and spark curiosity.
Plan diverse and engaging content that will surprise your target audience daily.
Our tip: An editorial plan helps you stay organized and create a cohesive theme for your calendar.
5. Interactive elements: More than just opening doors
Make your calendar interactive! Polls, quizzes, or mini-games with high scores keep users entertained and ensure they eagerly return each day. Regular interactive elements increase time spent and engagement.
6. Good design matters: Make your calendar eye-catching
Visually, your calendar should also impress. Use your company's corporate design guidelines and adapt your door calendar accordingly. Pay attention to a compelling choice of images that make your calendar stand out.
Learn how to customize your calendar here or let this tutorial video guide you!
7. Plan ahead: Good content takes time
The most important tip of all: Start now! With 24 doors, you need 24 unique pieces of content – that requires good planning. Start early to ensure each door is well thought out, the content is ready, and creatively executed. This way, your calendar will impress from start to finish
Our tip: Start your calendar now!